Marlene Browne

Our focus is less about what people do and more about why they do what they do. We look to understand the attitudes, motivations, and need states that shape the underlying drivers for consumer behaviour.”

Years at DCM: 20+

Strategy is simply guesswork if not founded in reliable market research and enlightening consumer insights. That’s why almost every project at DCM starts with the Research & Insights group. Marlene shepherds a team of research analysts to uncover crucial information about what your competitors are doing, what people experience when they interact with your brand, what consumers really want—and why they behave the way they do.

Thanks to over 20 years of experience across countless client verticals, Marlene is an expert at turning research findings into actionable insights and recommendations. Her team’s work forms the bedrock of everything from business and brand strategies to design layouts to marketing and communications.