bauer hockey
bauer hockey
THE IDEA
The Story
A leading manufacturer of hockey skates and equipment, Bauer was an industry expert in high-performance hockey gear. Spending millions of dollars annually in R&D, the company pushed the boundaries of how their technologies changed people’s game on the ice. But when the products made it to market, the retail experience was often uninspired. Bauer engaged the Marketing, Strategy & Creative Group to create their first ever retail store—a flagship that would celebrate the brand and set an example for hockey retailers carrying Bauer products.
Bauer’s consumer experience strategy was founded on one crucial research insight: Consumers weren’t focused on technology, nor was safety their number one priority (that was table-stakes). Their underlying motivation was getting more ice time. Parents wanted their kids to have fun, which means less time on the bench. Players wanted to feel good on the ice and make their team proud.
This store tells me Bauer is very committed to helping me be a better player.
The knowledge I get here is enough value for me to pay full price.
Our collaboration with Bauer resulted in an award-winning retail hockey experience like no other. We took a brand that knew how to make products and taught them how to connect with consumers, creating an environment that enabled people to envision themselves on the ice with Bauer gear upping their game.
STRATEGY THAT GOES THE DISTANCE
Our breadth of expertise means you have a fully invested, strategic partner with you at every step. Take a look at how we can deliver impact across all aspects of your business and brand expression.
Believe in a
PURPOSE
Believe in the idea that design without strategy will lead you nowhere.
Believe in a
promise
Believe in the idea that your brand is a promise; an expression of commitment to consumers.
Believe in a
plan
Believe in the idea that success is the result of a disciplined approach and deliberate decisions to surpass the competition.
