THE IDEA

Celebrate and protect an iconic global brand while giving it local relevance.

The Story

Serving as brand guardian of the number one brand in the world is an incredible opportunity that brings with it immense responsibility. Working as a trusted extension of Coke’s marketing team, the Marketing, Strategy & Creative Group acted as their lens on the Canadian market—a role we took seriously and managed smoothly, whatever the task or timeline.

For over a decade we led the Canadian packaging for all Coke products, rigorously driving and executing the creative for a complex portfolio of brands. Celebrating events ranging from the Canada-hosted FIFA Women’s World Cup Trophy Tour to special 175th anniversary packaging for Holt Renfrew, we never lost sight of the fact that bringing the Coke brand to life was about maintaining a balance: Honouring an identity that spans the globe and dates back well over a century, while giving it a fresh, local flavour that recognizes what’s important to new generations of Coke fans in Canada.

Coke and Hockey labelling
Coke Hoth Renfrew